Behind the scenes at Hollyfields’ show home and marketing suite

By Tanya Dauns / Behind the Scenes , Interior Design / 11th January 2021

Focus Experiential were approached by Town and Country to design, install and dress their beautiful Hollyfields development’s show home and marketing suite, which is located at Royal Tunbridge Wells.

Our goal was to create a light and contemporary space which would be appealing to a younger target audience. We were also keen to use furniture and styling items that showcase the branding colours of Town and Country as well as provide a high-quality finish that represents the development.



Location and how it affected the design

Hollyfields is situated close to multiple fields and parks, which was one of the main inspirations for our interior design. Throughout the space we have used different plants, nature-inspired styling props (such as cute rabbit bedside lamps), and a variety of leaf prints. As a result, a light space with an inside/outside feel to it has been achieved, making the interior look and feel spacious and comfortable.

Show home design

We wanted to keep the interior light and spacious, but still add a character which would appeal to a wide range of potential buyers.

In the areas such as the kitchen and bathroom, we have used earthy tones and textures with a pop of colour to showcase stunning aqua and grey tones of the branding. Small details such as cooking books, bottles of vinegar and oil, glass jars with cotton buds and toothbrushes, really help to make the space look and feel homely.

The show home has two bedrooms. The bigger one has been designed as the main bedroom, while we were keen to use the smaller one as a spare bedroom or working-from-home space. Both spaces have a slightly different look and feel to them, but are still visually connected to each other.

For the main bedroom lighter furniture and colourful styling such as cushions, throws and curtains have been used. It helps to show the generous size of the room, but still make it eye-catching and interesting. Feature artwork above the bed and a large floor-standing plant create lovely feature points, make the main bedroom look and feel homely and compelling. Colourful, full-length curtains highlight a fantastic large window overlooking fields and really help to showcase a fantastic tall ceiling, making the space feel even more spacious and grand.

The second bedroom was designed with darker colour furniture, as a contrast to the main bedroom. A single bed highlights the idea of the room being used as an extra space for a future owner’s guests to stay over, or it can also be used as a place to work from home. A combination of dark furniture and colourful additions of styling and plants make the room look captivating and modern. We were also really excited about creating a miniature mood board out of fabric and wallpaper samples above the desk as a little feature within the space.

Marketing suite

It was important to make the space feel like a living room, where potential buyers could feel at home while discovering and learning more about the Hollyfields development. Through the use of light base colours, dark furniture and colourful styling, we achieved an eye-catching area with branding as part of the customer journey’s experience. Final touches such as beautifully perfumed candles, cushions and plants also help customers to fall in love with the development from their first step into the apartment.

If you’d like to see the other project we’ve completed for Town & Country and our other clients, you can take a look here.

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Tanya Dauns

Written by

Tanya Dauns

Tanya is our resident crazy cat lady and one of our interior designers here at Focus Experiential. When she’s not stalking the samples cupboard at work, you’ll find her sketching or working up a storm at her Thai Boxing classes.