Midsummer Vale




Midsummer Vale


Walkern, Hertfordshire

Concept To Reality

How we helped

We were approached by Mears Group and Catalyst Housing to help create a professional and homely sales suite for their Midsummer Vale development. The space had to appeal to a wide range of potential customers, from first-time buyers to families.

Our sister company Focus IMC worked on the branding for the development. We were inspired by the deep and vibrant purple and pink colours, with hints of warmer tones, which in turn influenced the interior design and created an aim to make the branding a memorable part of customers’ experience.

What was achieved

With carefully considered use of colour, texture and chosen furniture, we created a relaxing and engaging space where customers would feel comfortable spending time discovering Midsummer Vale and have confidence that they were going to get a high-quality home.

Light walls and timber flooring helped us to create an open and spacious environment, while the deep pink colour and fluid marble pattern of the wallpaper added a wow factor to the interior. A decorative partition wall was designed to add some privacy to break out space, allowing multiple customers to explore the area and give us room to showcase the framed housetype plans.

Multiple discovery elements were placed within the Marketing Suite, from a development siteplan plinth, to a rolling content screen in the lounge area, and a specifications unit where customers can select finishes to suit their interior taste.

Clever positioning of the contrasting, warm yellow café bar helps to make the customer feel welcomed from the very beginning of their dream home discovery, whilst bringing the brand’s colour palette to life!

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