New North Square

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New North Square

Taylor Wimpey

Hainault, Essex

Design & Build

How we helped

New North Square is a selection of stylish, contemporary apartments and family homes that form a vibrant new quarter in the heart of Hainault. The brief was for a technology-driven marketing suite with cutting-edge LED digital signage that was suspended in the floor to ceiling windows. Taylor Wimpey East London required the ability to edit the signage remotely to boost their out-of-hours presence, so we designed a suite that is believed to be the first in the country with retail screens controlled remotely by the agency. Alongside the technology, the interior design had to be sleek and contemporary to reflect their branding.

What was achieved

As the suite had to be technology driven, we installed touch tablets with a Focus IMC custom-built application. The app allowed customers to view the live availability of the homes, their floor plans and their prices directly from the marketing suite. The technology we developed also allowed technology-driven customers to discover more information about the local area, which we believe increases the probability of them purchasing a home.

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