Osiers Square

Development

Client

Location

Categories

Osiers Square

Taylor Wimpey

Wandsworth, London

Refurbishment & Fit Out

Concept To Reality

How we helped

We were approached by Taylor Wimpey to completely revive the Marketing Suite at Osiers Square to help stand out in the very competitive area of Wandsworth. It was a big team project where Focus Experiential collaborated with our sister company Focus IMC to fulfil the whole marketing customer journey from printed and digital collateral through to delivery of the experiential suite.

When faced with the refurbishment of a marketing suite that no longer met our needs, Focus Experiential were a breath of fresh air. Their insight into the property industry and understanding of our target demographic resulted in a marketing suite perfectly tailored to our customers. Not only did they reimagine the space and layout entirely, they also brought the suite to life with their vibrant design and clever features. This is a stunning marketing suite that our sales teams love to work from and our customers love to visit. We couldn’t be happier with the final suite. – Mary O’Brien, Sales & Marketing Director, Taylor Wimpey South Thames

What was achieved

First impressions were a fundamental part of the design; we utilised feature illuminated external signage, an abundance of plants inside and out as well as luxury lighting in key areas to spark customers’ attention and entice them in. We transformed the existing space and put the customer first, whilst giving Osiers Square a fresh new look.

The design team had fun with the colour palette and used navy blue throughout the space with touches of raspberry red in the lighting and styling as well as for the feature ceiling finish in the viewing gallery.

We always love to position the self-discovery area as close to the entrance as possible to mirror the retail design layouts. We positioned the model plinth up front and centre to show off the development and allow customers to see exactly which apartment they could buy.

One of the key elements in the space is the L-shaped cafe bar in the entrance finished with a marble-effect top with hand-finished dark blue tiles. Perfect for hosting launch events and a welcoming space for customers to have informal conversation. We paired this area with a monochrome map wall showing off Wandsworth and the surrounding areas – an excellent canvas to showcase some of the marketing collateral with the new branding!

Next Project