POD Design & Build
Concept To Reality
How we helped
L&Q identified the benefits of a longer-term strategy using modular re-usable units for their development and sales pipeline over a 2-3-year period. This led to the POD.
With a desire to get on site and selling without delay, the Property POD was the perfect option for L&Q at Saxon Reach. We were briefed to create an inviting, engaging space whilst accommodating all the essential amenities needed for a busy marketing suite. The interior design needed to reflect both the site branding and style, as well as the quality of their homes and be appealing to their target audience profile. With multiple phases to sell, it was important the sales team had an adaptable space to work from and the ability at later dates to potentially move the POD to a new phase alongside the construction phase plan.
With a modest footprint of approx. 70 SQ M, when planning the internal space we had to consider the customer journey carefully in order to cater for each stage of the buying journey without over complicating the space. Existing touchscreen technology from L&Q had to be incorporated into the space and became focal to the customer journey approach.
Amongst the busy surrounding construction site, it was important that the suite was easily identifiable for visiting customers. The full vinyl wrap, designed by Focus, came into its own to solve this problem, the Property POD can look and appear however you want it too to give you off street presence and make those all important first impressions really count.
What was achieved
A luxurious, high-end finish ensured an immediate impact when entering the suite. Textured wallpaper combined with brushed gold lettering and statement exposed Edison bulbs elevated this Property POD from any generic sales cabin. Fully decorated and finished walls and ceilings mean no joins, ugly junctions or finishes inside, you could be in a permanent space and it certainly feels like that once inside. Seamless, silicon join glazing created a private meeting space and office for those all-important sensitive conversations with prospective buyers and made the space adaptable for additional sales staff for events.
The customer journey was at the forefront of our design. Contemporary design seating allows for an area to settle and take in the brochures and marketing collateral, an interactive screen with live site plans and galleries of images and information gives visitors an outlet to discover more about the development, plus a private office was put in place to talk to the sales team about the nitty-gritty when it comes to buying.
What the client had to say:
“Using the Focus Experiential PODs going forward will give us so many different opportunities compared to a traditional marketing suite. With their deep understanding of the customer journey, accompanied with the POD’s flexibility, every POD will be designed around our sales aspirations. The fact it can be built offsite takes so many of the day to day stresses away from the construction and marketing teams. We are very pleased with the POD and look forward to launching from these in the foreseeable future.”
– Christine Osbourne, Director of Sales and Customer Service at L&Q