Behind the Scenes at Stone Studios
Design & Fit Out
Concept To Reality
How we helped
We were approached by Telford Homes to help design and refurb an existing office space into an urban, edgy marketing suite for their Stone Studios’ development in Hackney Wick, one of London’s most exciting and fast-changing neighbourhoods.
The relatively small interior required a meeting room and space for two sales executives, as well as a mock area showing an example kitchen and bathroom specification, and a space for staff welfare. It was obvious we needed to be clever with the customer journey. The suite needed to stand out and be in-keeping with the character of the vibrant and trendy surrounding area as well as feel stylish and exciting in order to appeal to the potential target market. It also needed to live up to the area which is a thriving centre for the cultural and creative industries with a growing residential population and lively café scene. The exterior of the suite needed to stand out from the competition and be enticing, but without adding any signage directly to it.
What the client had to say…
“With such eclectic branding for Stone Studios, we knew we needed more than your average marketing suite for this development – and that’s exactly what we got.
Focus Experiential has certainly provided us with the ‘wow factor’ – it’s impossible to walk into the space and not be in awe. No detail was overlooked and the result is a well thought out, inspirational and functional space that showcases the very best of our development and the community it will house.
Each time I visit I notice something new and the suite continues to amaze me, I couldn’t be more pleased!” – Kerry Hill, Marketing Manager
What was achieved
Upon arrival into the suite, a large bespoke copper light feature with 28 filament bulbs cascaded above the model, which created excitement as a statement entry piece. To the left-hand wall of the space, we created a textured red brick feature wall which we also applied to a column within the space. This featured a fret-cut metal logo and literature holder which again linked back to the branding. We also contacted a local graffiti artist to create some custom artwork pieces which were to be mounted to the walls, giving a nod to the surrounding creative industries. We commissioned an upholsterer to create an imposing one-off bespoke Chesterfield sofa, upholstered in a metal-grey-style faux leather fabric with copper stud detailing. This sat with a gold metallic nest of coffee tables and forest green velour cushions to soften the feel.
The sales area featured a custom-made desk with a solid reclaimed timber top and a corrugated metal base which had been oxidised to give a patina look. We also designed the space so that customer chairs were not required and conversations could be either held in the lounge areas or meeting room which was more in keeping with the feel of the area.
To the centre of the space, we created a community engagement and discovery area which we designed to be functional and easy to update using a pegboard set-up from OSB sheets of wood. Clipboards were hung on this with artwork showing a mixture of graphics and events going on in the surrounding area. This meant the wall could be easily updated and more boards could be added if required. A box shelving unit and sideboard unit also provided the perfect display space for local brewery bottles and coffee bags showing support for local businesses and community.
Throughout the space, we gave the floor a rustic latex finish which would seal the existing floor and would give the look of concrete but help with acoustics. We re-used the existing ceiling lighting that was in the office but added in a row of suspended track lighting to highlight key zones. As a cost-effective solution to transform the look we also left the ceiling exposed but painted it black to add drama. We then sourced silent ceiling fans and wrought iron electric radiators to help with the cooling and heating in the space, all of which linked nicely to the stylish Hackney vibe.